Wednesday, August 22, 2012

What is EMV?






 

Alpine Payment Systems is your EMV specialist

What is EMV?

EMV is an acronym for Europay International, MasterCard and Visa. Essentially EMV was established to provide a worldwide standard for the interaction between chip-based "smart cards" and approved payment devises. Currently more than 40% of countries use EMV cards and over 70% use EMV payment devises. Until now, the U.S. has not followed this trend, preferring mag-stripe cards instead.

Why Now?

Visa recently announced a definite, phase migration plan to accelerate the adoption of EMV chip-card standards in the U.S. (READ THE PLAN)

How Does it Work?

EMV devices are able to read data stored on a chip within the card. By using chips as an active part of the payment transaction, EMV cards and devices help prevent credit card fraud from stolen account numbers and cloned payment cards. Each chip-based card is embedded with encrypted data. During the transaction authorization process, the encrypted data is used to verify the card's authenticity. Strong cryptographic functions are used to authenticate the card and cardholder to ensure the validity and authenticity.

Additional Information:

EMV Key Dates

EMV- As easy as ABC

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