Wednesday, May 19, 2010

Fighting ID Theft

In these times of identity theft and credit card scams, you know that sinking feeling you get when you pay for a meal at a restaurant and the server walks away with your Visa, MasterCard, American Express or Discover credit or debit card.

Will this be like the millions of routine transactions that occur every day, or will it be that one time that the card becomes a passport to your financial holdings? Will someone drain your bank account or damage your credit rating?

A longtime Las Vegas restaurateur is using technology to minimize the heartburn of a potential transaction-gone-wrong by introducing a hand-held device that completes the transaction at the table.

“Our guests get to keep their credit card in their possession at all times, creating a safe transaction from start to finish,” said Bob Ansara, president of Ricardo’s, a restaurant that has served Sonoran-style Mexican food in Las Vegas since 1979.

Ansara says Ricardo’s is the first restaurant in Nevada to offer the pay-at-the-table technology, developed by Toronto-based Ingenico Canada Ltd.

“Everybody has a fraud or identity theft story to tell,” Ansara said. “So our guests love this system because it provides a greater comfort level when they can see the whole transaction at their table.”


Check out the story HERE

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