ATM USAGE SURVEY

ATMs Help Grow Your Business

• ATM customers spend 20-25% more than a non-ATM customer
  

• In large retail stores 30 - 35% of the withdrawal is spent in the store before customer leaves; retention among smaller retailers is 25 - 30%; and night clubs are seeing as much as 70 - 80% of the dispensed cash staying at the club.

• There are 210 million ATM cards in the US. (Approx. 85 cards for every 100 customers.)
  

• Regular ATM users (40%) go to the ATM an average of 10 times a month       Source: AT&T Global Information Solutions (formerly NCR); Consumer Segmentation Study

• ATMs Increase Foot Traffic
  

• A study done by 7-Eleven (Southland Corp.) and Convenience Store Decisions Magazine show up to 20% of the money withdrawn from an ATM is spent in that store.
  

• Increased foot traffic is the #1 reason Southland Corp. has ATMs inside their 7-11’s. The reason is simple. Potential customers will pass by to get cash somewhere else and might not find their way back to spend it in their stores.
  

ATM Magazine, September 2000

• More than 70% of the U.S. Population has an ATM card.
  

• ATM users spend and average of 20% to 50% more than non-ATM customers.
  

• ATM users are habit driven, often using the same ATM repeatedly.
  

• No charge-backs or credit risks with an ATM.
  

 Reprinted from Convenience Store Decisions Sales Trends Handbook 1999.