
 
Alpine Payment Systems is your EMV specialist
What is EMV?
EMV is an acronym for Europay International, 
MasterCard and Visa. Essentially EMV was established to provide a 
worldwide standard for the interaction between chip-based "smart cards" 
and approved payment devises. Currently more than 40% of countries use 
EMV cards and over 70% use EMV payment devises. Until now, the U.S. has 
not followed this trend, preferring mag-stripe cards instead.
Why Now?
Visa recently announced a definite, phase migration plan to accelerate the adoption of EMV chip-card standards in the U.S. 
(READ THE PLAN)
How Does it Work?
EMV devices are able to read data stored on a chip 
within the card. By using chips as an active part of the payment 
transaction, EMV cards and devices help prevent credit card fraud from 
stolen account numbers and cloned payment cards. Each chip-based card is
 embedded with encrypted data. During the transaction authorization 
process, the encrypted data is used to verify the card's authenticity. 
Strong cryptographic functions are used to authenticate the card and 
cardholder to ensure the validity and authenticity.
Additional Information:
